When you visit our website, we automatically save general information as server log files. The following data is logged:
As a rule, this information does not allow us to draw any conclusions about you and is collected by us for the purposes of error detection and correction, in order to operate our website safely. In addition, we track all website visits statistically and regularly evaluate the results in order to adapt our website to user needs. Our legal basis for the collection of access data is Art. 6 (1) b) GDPR.
When registering for the use of our services, the following personal data are collected: last name, first name, title, designation, and company name. If you are registered with us, you can access content and services that we offer only to registered users. Registered users also have the option of changing or deleting the data specified during registration at any time. Please read the section entitled “Your rights to access, rectification, cancellation, limitation of processing, data portability and opposition”. A transfer of your registration data to countries outside the European Economic Area does not take place. Our legal basis for the collection of registration data is Art. 6 (1) b) GDPR and the customer’s consent.
We use Google Analytics, a web analytics service provided by Google Inc. (“Google”), on all websites. Google Analytics uses its own “cookies” (see above). On behalf of Product Wow, Google uses this information to evaluate every use of our websites, to compile reports on website activity in general, and to provide other services related to website activity and internet usage to Product Wow. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. Google is an American company that uses servers in the United States and has been licensed by us to transfer personal information worldwide, including to non-EEA countries. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation on our websites, your IP address will be shortened by Google beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. By setting this in your browser, you can prevent the installation of cookies. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install: Browser Add On to disable Google Analytics. Our legal basis for the use of Google Analytics is Art. 6 (1) b) GDPR and Art. 6 (1) f) GDPR. Our legitimate interest is e. g. the optimization of our advertising to increase our sales.
Our website uses Google Conversion Tracking. If you have reached our website via an advertisement sent by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on a Google-served ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not expired, we and Google may recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through AdWords advertisers’ websites. The information obtained from the conversion cookie is used to generate conversion statistics for advertisers. Customers will be told the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag (“clicks”), the number of times their ad was shown (“impressions”), and the number and type of ads Actions users take after clicking an ad on the linked web page (“Conversions”). However, they do not receive information that personally identifies users. Google is an American company that uses servers in the United States and has been licensed by us to transfer personal information worldwide, including to non-EEA countries. If you do not want to participate in the tracking process, you can refuse the required setting of a cookie – for example via a browser setting that generally deactivates the automatic setting of cookies or sets your browser to block cookies from the domain “googleleadservices.com”. Please note that you can not delete the opt-out cookies as long as you do not want to record measurement data. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again. Our legal basis for the use of Google AdWords is Art. 6 (1) b) GDPR and Art. 6 (1) f) GDPR. Our legitimate interest is e. g. the optimization of our advertising to increase our sales.
If you contact us by email or contact form, the information you provide will be stored for the purpose of processing the request and for possible follow-up questions. In addition, please use the contact form in order to assert your data protection rights. Please read the section entitled “Your rights to access, rectification, cancellation, blocking and opposition”. Our legal basis for using a contact form is Art. 6 (1) b) GDPR and the customer’s consent.
We adhere to the principles of purpose limitation and data minimisation. Therefore, we only store your personal data for as long as it is necessary to achieve the purposes mentioned here or as long as the many storage periods required by law. After discontinuation of the respective purpose or expiry of these deadlines, the corresponding data will be blocked or deleted in accordance with the statutory provisions. Our legal basis for the deletion or blocking of personal data is Art. 5 (1) b) GDPR and Art. 5 (1) c) GDPR.
Of course, we will provide access to your personal data stored by us at any time. If you wish, you will receive them in a structured, commonly used and machine-readable format. We will be happy to correct, edit, limit or delete your personal data at your request, provided that no statutory storage requirements are in conflict, or forward them to another responsible office. If your personal data stored with us has been processed incorrectly, out-of-date or unlawfully, you can restrict its processing by us. Finally, you may change or revoke your consent to the processing of your personal information at any time with future effect. To contact us for any of these concerns, please use our contact form. Our legal basis for the disclosure, correction, deletion, limitation of processing and data transmission is the respective request of the data subject.
If you have questions about data protection, please use our contact form or contact our data protection officer directly:
33 London Road, London City.